Company Information

Who we are

Luvalie is a womenswear brand dedicated to knitwear, operated by HINNATA LTD (company no. 15216077), registered at 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom. Our conviction is simple: the softest layer of your day shouldn't be the most expensive one.

What we do

We curate knitwear made for real everyday comfort: jumpers, cardigans and knitted vests in soft yarns, relaxed cuts and colours that work across your wardrobe. Every style is selected for its make quality, feel and durability, and presented with a detailed UK size guide (bust measurements in centimetres) so you can order with confidence.

How we work

To keep our prices fair year-round, orders are prepared and shipped directly from our manufacturing partners' warehouses. This lets us avoid intermediate storage costs — it's also why your order arrives within 3 to 10 business days rather than 48 hours. Every package ships with full tracking, emailed to you the moment it leaves the warehouse.

Our commitments

• Transparency: delivery times stated clearly before you order, tracking on every package.
• Peace of mind: 30 days to change your mind, in addition to your statutory rights under the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013.
• Service: a team that replies within 24 business hours, Monday to Friday.
• Security: encrypted payments, processed by a PCI-DSS certified provider.